Brightening is the nature process (at least in terms of Korean skin care products) of creating a fairer or more translucent appearance. With that in mind, it is not the bleaching of the skin tone but rather making the skin tone lighter through the use of different ingredients that can include niacinamide or vitamin C. Usually products that help brighten the skin tone would be worded "to make skin clear and transparent" or something like that.
Whitening
Whitening is an unnatural process of "whitening" the skin which many people know it as "bleaching" the skin. This is when there are chemicals involved that unnaturally lightens the skin's pigments. By bleaching the skin, your skin will become whiter - which can look unnatural.
In Asia, many people call brightening, whitening (it sometimes gets lost in translation). However, with both whitening and brightening products, it is best to use sun screen if you are planning to go outside. For brightening products, the products will not work as well if you do not use sun screen.
- Jessica
I love Korean skin care and cosmetics, but I have to be so careful of the products because of the whitening. I didn't quite know what the difference was, this totally cleared it up! Thank you! :D
ReplyDeleteSophie | www.thesophasaurus.com
No problem! And thanks for reading our blog! :D
Delete- Jessica